More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest

نویسندگان

چکیده

The present study proposes a theoretical framework that uncovers the joint effects of update frequency apps and product type on consumer interest its underlying mechanisms. Building theory mental accounting regulatory focus, we propose are different for hedonic products utilitarian products. authors give insights into main with an empirical analysis field data set establish understanding fundamental mechanisms by two laboratory experiments. findings show products, high contributes to higher affecting benefit perception consumers. For low results in influencing risk Furthermore, level can affect combined and, particularly levels, aforementioned association be reversed.

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ژورنال

عنوان ژورنال: Journal of Theoretical and Applied Electronic Commerce Research

سال: 2021

ISSN: ['0718-1876']

DOI: https://doi.org/10.3390/jtaer16070160